Purpose: The Why
Nuances in video creation are vital to its effectiveness in conveying purpose. What makes this one different compared to all the rest of the millions of videos posted every hour on the internet? What value would you like your audience to see your brand, company, or organization as? What kind of change would you like to bring to the table? On what impact scale will you have? Is it reflective of a local, national, or global issue? How will these elements be brought together to elicit an invigorating emotional response from the audience? Is it relevant to our past, present and/or future? Aside from content alone, this aspect of video creation utilizes seemingly insignificant details to convey powerful messages capable of creating generational movements.
Content: Context and Credibility
To begin with, the necessity of proper content and context is an aspect that must be firmly established with the end goal in mind. Like in any essay for an academic entry course, all aspects of the publication must reflect the thesis or main idea. Fundamentals of content are to include an established idea or end goal written in a viable and workable format or script, a proper context, talent credibility, talent experience, and concise key points given in due time. Talent credibility and subject relevancy cannot be taken lightly. The purpose of the video must be clear. It is imperative this aspect be established on priority. Proper content and context ensure conveyance of purpose.
First Impressions: Appropriate Cinematic Effects
Secondary in priority but equally in importance is the video’s given cinematic quality. Content alone is not sufficient. For optimization of viewer counts, raising awareness, and bringing forth change, the video must have basic qualities of riddance of excess background noise, a quality of 1080p and higher, professional camera, and coordinated with steady movement. The purpose of this nuance is an attempt to thoroughly engage the audience’s attention. A video’s quality and professionalism are one of the major factors that come into play for a “make or break” attention from the audience. The creation of a video is an attempt of its creator borrowing the audience’s attention or time investment. Almost like a dictatorship over other aspects, video quality is what gives the first impression to the audience of whether it is worth the time investment.
Other Senses: Sound and Mood
Utilizing a holistic approach in video creation, the quality, and mood of sound or background music is an extremely important nuance necessary for eliciting change and emotional response. The reasoning behind this statement is the very fact that humans are emotional creatures, and will respond to emotion with emotion.
In any motivational seminar or self-development event, the individuals in attendance will not remember every detailed fact covered or discussed at the event. Rather, every individual will be able to recall its lasting emotional impacts, whether it be a personal one or a relevant global issue. Likewise, such a tactic must be present and utilized in video creation and editing.
One of the several given limitations is the screen the format will be presented on. From the viewpoint of the creator and editor of the message, the video must bring the audience into the life of the video regardless of the subject through assisted music. Many of the lasting impacts on the audience after watching the video will be mainly emotional, and although the exact content will not necessarily be remembered verbatim, the audience will have enough an emotional response to being able to recall certain feelings and create a larger impact on a community. Individual emotional responses and changes in human behavior by the numbers is what will cause a society and societal trends to create a ripple effect. Because of a simple tactic of utilizing sound, generational movements and awareness are born. The sound must assist in setting the tone of the video on purpose and gift the visual with an additional sensory factor to fulfill the holistic approach.
Nuances in video creation and editing are just as vital as its content and given context. Given the ideas discussed formerly, innovative ideas in the field and the realm of creativity will bring additional awareness on local, national, and global scales, which will ultimately help generate waves of movements for generations to come.
Write something about yourself. No need to be fancy, just an overview.